Hansø Home - VP of Growth (Product Line CMO)
As VP of Growth, you’re the CMO/GM of a one or a few hero product lines. You own the number end-to-end - acquisition, funnel/CRO, lifecycle, and new channels, and you run a fast operating system that ships tests weekly and scales what works.
Our culture
At HeadX, we create an energizing environment where diverse perspectives flourish and teamwork ignites remarkable results.
We value individuality, promote personal growth, and foster a supportive atmosphere where mutual respect and camaraderie propel us towards shared success.
What is it like to be a part of our team
The level of talent within the organization is awe-inspiring, and it pushes me to constantly raise the bar. Headx has provided me with ample opportunities for professional growth and personal development. Joining this exceptional team has been one of the best decisions of my life.
Working at Headx has been amazing for my career. As a senior consultant, I've worked on exciting projects that have changed the digital landscape. One project I'll always remember is when we helped a struggling online store for a big retail company. It was a tough challenge, but the supportive and innovative atmosphere at Headx helped us think creatively and find modern solutions. Seeing how our work improved the client's business was incredibly rewarding. Headx is not just a company; it's a community of passionate people who are dedicated to shaping a better digital future.
Joining Headx has been a turning point in my professional journey. The company's commitment to crafting tomorrow's digital landscape is evident in every aspect of our work. The diverse range of projects I've been involved in has expanded my skill set and broadened my horizons. The collaborative culture at Headx encourages open communication and teamwork, making it an enjoyable place to work. I'm grateful for the opportunities I've received and the support I've received from my colleagues.
The level of expertise within the team is remarkable, and I'm constantly learning from my talented colleagues. The company's forward-thinking approach and innovative solutions have made a significant impact on our clients' success. Headx provides a dynamic and stimulating work environment where I can truly thrive.
Headx has provided me with an unmatched opportunity to work on cutting-edge digital projects. The company's expertise in building and consulting digital businesses is second to none. The leadership team is highly knowledgeable and supportive, encouraging us to push boundaries and explore new technologies. The fast-paced nature of our work keeps me motivated, and the camaraderie among colleagues makes it an enjoyable place to be. I'm grateful to be a part of this dynamic team
Mission & Culture First Environment
Our vision is to be the leading eCommerce brand house, driving growth, and changing the world, one brand at a time.
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Integrity
Being human and understanding each other, operating by wishing others good, and being very transparent with feedback.
Extreme Ownership
People make their own decisions and hold themselves accountable. We solve any roadblocks, not blame or rely on others.
Grit
Resilient, perseverant, and plain ol’ not giving up. Not letting anything stop you. Not being afraid to get your hands dirty. Getting those blisters.
Performance driven
Make shit happen, don’t just talk about doing, focus on getting it done and the output of your work, not how many hours you put in.
Exceptional Team
The team is the cornerstone of our success, propelling us to achieve greatness. Our Culture brings both memorable experiences and fulfillment.
Continuous Improvement
Life is never-ending growth. The day you stop growing - you start dying. We implement what we learn otherwise it's worthless.
Why Jump on the Hansø Home Rocket Now
- Explosive trajectory. Launched in 2022, we’ve doubled revenue every year — on pace for mid-8-figure sales by 2026 and nine figures right behind that.
- Category takeover. In just three U.S. summers we outsold every other pergola kit on DTC channels and became the #1 choice of contractors, DIY pros, and design-savvy homeowners.
- Omni-channel playground. Hansø combines direct-to-consumer scale plus B2B, long consideration cycles, and brand-building campaigns. You’ll orchestrate the whole ecosystem, not just one channel.
- Media muscle to direct. You inherit a high 6-figures monthly budget across Meta, Google, YouTube and more — with a sharp in-house buying team to execute your playbook.
- Team built for speed. Senior operators, no red tape — test, iterate, scale.
- Next frontier: profitable hyper-scale. Good ads got us here; a full-stack growth engine and performance + brand mix will take us to the stratosphere—and that’s where you come in.
About the Role — Mission Control (What You Own + How You Operate)
As VP of Growth, you’re the CMO/GM of a one or a few hero product lines. You own the number end-to-end - acquisition, funnel/CRO, lifecycle, and new channels, and you run a fast operating system that ships tests weekly and scales what works.
- Own the Altimeter. Set the 12-month revenue course, payback/MER guardrails, and quarterly roadmap. Adjust fast when headwinds hit.
- Autonomy within guardrails. Inside agreed payback/MER bands you make spend shifts, launch/kill calls and roadmap moves.
- Write the story. Positioning, angles, hook library, and creative playbook that make people stop, watch, buy.
- Architect the offer. Bundles, pricing, financing, guarantees, promos—test it, prove it, scale it.
- Scale acquisition. Orchestrate Meta/Google/YT; pilot TikTok/CTV/affiliates from 0 → 7 figures if they earn it.
- Spin the creative flywheel. With Creative, ship 150+ ad iterations a month and hunt 5+ scalable winners/month; protect learning (ad-ID hygiene, pre-flight, rollback).
- Own the funnel. PDPs, checkout, configurator/3-D, lead-to-call—ship tests weekly and remove friction.
- Grow owned revenue. Push Email/SMS/CRM so your line hits ≥35% of topline; segment by behavior (configurator depth, financing starts, content consumed).
- Evidence over vibes. Run lift/holdouts + our MTA; publish one-pagers that reallocate dollars with proof.
- Build your crew. Direct a dedicated pod (buyers, creative, lifecycle, analyst). Reprioritize work, set weekly goals, unblock fast.
- Cross-functional glue. Keep Product, Supply, Finance, CX, and Sales in lockstep so scale never breaks the machine.
- Automate & accelerate. Use Gen-AI for creative iteration, reporting, forecasts, and funnel ideation—humans focus on big swings.
You’re a Perfect Fit If You
- Have 7-15 years experience, with 3+ years in leadership.
- Company stage: Joined a DTC brand at ~<$50M ARR and scaled it to $100M-150M or more.
- Business DNA: Have experience with Mid to High-AOV ($400–10k+) DTC brand, long consideration cycles, sales-assisted funnel (phone sales or installers is nice addition).
- Media scale: Directly overlooked $1.5–3M+/mo across Meta, Google, YouTube, Native, Programatic etc.
- Has diversified and had good success with other channels like: Native (Taboola/Outbrain), Affiliates, SEO, Reddit, Programmatic, CTV and Brand channels.
- Can reallocate budgets cross-channel based on data evidence (lift, holdouts, MMM, geo).
- P&L Ownership. Full ownership of the product line P&L and end-to-end marketing budget ($2M+/mo) with accountability for payback, MER, and contribution margin.
- Team leadership: Managed senior teams (7+ ppl) — buyers, lifecycle, creative, analyst. Not just solo executor.
What’s In It For You
- Remote freedom. 100% remote, async-first, high-ownership.
- Elite comp with CMO-level upside. Hit it hard and you can out-earn the CMO.
- Recharge to run hotter. Up to 4 weeks paid time off each year.
- Sun-soaked workations. 1–2 team offsites a year - fly somewhere warm, grab a villa, build by day and unwind with the marketing crew by night.
- Sandbox for innovation. Dedicated test budgets, cutting-edge AI tools, and autonomy to try big swings.
- Ride the rocket. Join a category leader doubling revenue each year.
- Career-defining role. Write the playbook that makes Hansø the verb for pergolas.
Ready to Fuel the Revenue Rocket?
Impact
We believe in innovation, disruption and excellence. We are committed to making a positive change in the world. Here are some examples of our impact.
Here's What We Do Best
Building Portfolio of In-House Direct-to-Consumer Digital Businesses
Join our team and help us build some of the currently fastest-growing brands in the world. Apply now and let's make a mark in the world of eCommerce in today's global landscape
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